Featuring a thorough overview of the various theoretical perspectives on foreign operation mode choice and use and treatment of emerging strategy concerns such as mode combinations and mode switching this textbook provides a somewhat broader coverage of foreign operation methods than current literature has offered until now. New insights and a provocative perspective characterized this book by professors welch benito and petersen managers will find the framework of this book very appealing and relevant to their everyday international efforts and inquiries the book is. The analysis of foreign direct investment is approached as a mode of foreign operations in combination or sequential step in the firms international expansion strategy chapter 10 discusses the role of fdi as a process rather than a single act. The book provides an extended analysis of the various foreign operation mode options including those that have until now received relatively cursory treatment issues such as international licensing franchising outsourcing project operations and management contracts are also discussed. Ty book t1 foreign operation methods t2 theory analysis strategy au welchlawrence s au benitogabriel r g au petersenbent
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